When you look at search engine optimization, you never get bored. There is always something to optimize on the website.
Here I have put together ten actionable SEO tips and SEO measures , so that you are well positioned with your website
Keyword Research
Do you wan to know what is keyword research? then you should read this blog till the end.
Keyword Research is the most important part in your SEO process. Having a great keyword will give your blog in next level. Always give more time to keyword research then anything else because it's the building block of your blog.
How to do keyword research?
There is many tools which will help you to keyword research like Ahrefs, Semrush, Kwfinder and many more.
Top 6 Keyword Research Tools List
- Soovle
- Ahrefs
- Semrush
- Moz
- Kwfinder
- Google Keyword Planner.
Do not neglect the OnPage optimization.
Onpage optimization is designed to help search engines find and sift through the site . Because in order for you to get more visitors to the website, the search engines must of course be able to find them.
The following points should be noted:
- The simplest possible navigation:
All pages should be accessible from the main page with just a few clicks (eg via the navigation). Make sure there are no pages that are not linked to any other page. Make your website logical and ask friends and clients how to navigate the site. Avoid as many levels as possible, usually two to three highest enough. Ensure clarity and also link within your own pages, especially on important pages. Again, do not overdo it. - Text in pictures:
This text can not be read by search engines. So do not do it if this text is not elsewhere. On this page, the post picture is provided with a text, but of course there is also a corresponding headline to it. - Short URLs:
The URLs should not be too long. Especially if the layout of the page provides that the URL is also the main heading at the same time, this can be a bit problematic. If possible, the headline and URL should not be linked. - Internal linking:
Do not forget to link the older blog posts or pages to newer ones, if they fit in with the contents, as described in this article about SEO with internal linking . - Sitemap:
This sitemap is a table of contents not directly visible to users, which makes it easier for search engines to see and index the pages of your website.
Tip: Use the Google Search Console to submit the Sitemap and to see how your site is viewed from Google's perspective.
Revised the title tags and the meta description
The title tags (HTML tag <title>) are one of the most important SEO ranking factors. The title tag is the clickable link that is titled in the search results. Of course, it is also important for the users, because if they have entered a keyword in the Google search box, it also appears in the title and attention is drawn to it.
Remember the optimization of the pictures
With the pictures on your website, you tell a story and that's why you're using some on your website. These should really be really good in quality. Photos from image databases often seem very impersonal and stiff. There's nothing wrong with using your own photographs. But please do not upload the pictures directly from your camera to the website. These pictures often have sizes of several MB. This is way too big and can slow down the website enormously. And the page load time is also one of Google's many ranking criteria.
Better to rely on link building than on likes
You'll only be linked to other websites if you create content that can be described as "high quality" . This can be, for example, a topic that has not yet been presented in this form or a detailed compilation. It is also important to consistently deliver good quality. Less is more. I'd rather write a good article once a month than just publish a few lines every week.
Pay attention to the "user experience"
Occupy yourself with the user-friendliness ( "Usability"), the user experience ( "User Experience") and the "conversion optimization" ? The latter refers to making it as easy as possible for users to reach a specific destination on the website (for example, to place an order).
Check the user experience by looking at Google Analytics, for example. What do users do on your website, what paths do they take, what links do they click etc.?
- Are links not clicked but are important?
- On which pages do particularly many users leave the website?
- At what stage of an ordering process do users jump?
- Is the page load time ok?
It is important that you look at the behavior of your visitors and understand how they use your website. It is equally important to examine the bounce rate or the length of stay . Here you will surely find room for improvement.
By the way, you can also run A / B tests in Google Analytics and test for a while which version of a page is better received by your visitors.
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